Malhotra, Naresh K and Dash, Satyabhusan <br/><br/>
Marketing Research : 
An Applied Orientation 
 - 7th 
 - Chennai  Pearson India Education Services Pvt. Ltd.  2019 
 - 955 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Publisher. No.: </label> Vidyarthi Books 
<br/><br/><label>Subjects--Personal Names: </label> Institute of Communication and Media Studies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication and Media Studies