Ariely, Dan <br/><br/>
Predictably Irrational : 
The Hidden Forces that Shape Our Decisions 
 - UK  HarperCollins  2008 
 - 280 
<br/><br/> Donated copy 
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Personal Names: </label> MA Advertising and Public Relations 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Public Relations
<br/><br/><label>Dewey Class. No.: </label>659.111 ARI