Cherunilam, Francis <br/><br/>
Industrial Marketing : 
Text and Cases 
 - 4th  
 - Mumbai  Himalaya Publishing House  2004 
 - 378 
<br/><br/><label>ISBN: </label>9789352028085 
<br/><br/><label>Publisher. No.: </label> Himalaya Publishing House Pvt. Ltd. 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce