Ramaswamy, V. S., and Namakumari, S. <br/><br/>
Marketing Management :  
Indian Context - Global Perspective 
 - 6th 
 - Los Angeles  SAGE Publications Inc.  2018 
 - 798 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Publisher. No.: </label> SLN Enterprises 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce