Ferrell, O. C. and Hartline, Michael, D. <br/><br/>
Marketing Strategy : 
Text And Cases 
 - 6th 
 - Andover  CENGAGE Learning  2014 
 - 587 
<br/><br/><label>ISBN: </label>9788131531822 
<br/><br/><label>Publisher. No.: </label> SLN Enterprises 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce