Zikmund, William, G. and Babin, Barry, J. <br/><br/>
Essentials Of Marketing Research 

 - 3rd 
 - Andover  CENGAGE Learning  2007 
 - 414 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Publisher. No.: </label> SLN Enterprises 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce