Belch, Michael, A. and Belch, George, E. <br/><br/>
Advertising And Promotion : 
An Integrated Marketing Communications Perspective 
 - Boston  McGraw-Hill / Irwin  1990 
 - 838 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Publisher. No.: </label> SPS Books Distributors 
<br/><br/><label>Subjects--Personal Names: </label> M. S. Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication