Babu, John, K. <br/><br/>
Fundamentals Of Marketing Management 

 - New Delhi  Abhijeet Publications  2018 
 - 280 
<br/><br/><label>ISBN: </label>9788193665794 
<br/><br/><label>Publisher. No.: </label> Prajwal Book Distributors 
<br/><br/><label>Subjects--Personal Names: </label> BCom  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce