TY  - BOOK
AU  - Arens, William, F., Weigold, Michael, F. and Arens, Christian
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 9780071220606
U1  - 659.1 ARE 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill Irwin
KW  -  
ER  -