McDonald, Malcolm and Mouncey, Peter <br/><br/>
Marketing Accountability 
How to measure marketing effectiveness 
 - London  KoganPage  2009 
 - 293 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Publisher. No.: </label> SPS Books Distributors 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8072 MCD