Kapoor, Ramneek and Madichie, O.Nnamdi  <br/><br/>
Consumer Behaviour : 
Text and Cases 
 - New Delhi  Tata McGraw Hill Education Pvt Ltd  2012 
 - 426 
<br/><br/><label>ISBN: </label>9780071078108 
<br/><br/><label>Publisher. No.: </label> SLN ENTERPRISES 
<br/><br/><label>Subjects--Personal Names: </label> MCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce