Kotler , Philip and Keller, Kevin Lane <br/><br/>
Marketing Management 

 - Manipal  Pearson  2016 
 - 756 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Publisher. No.: </label> ACADEMIC BOOK DISTRIBUTORS 
<br/><br/><label>Subjects--Personal Names: </label> Big Data Analytics 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big Data Analytics