Venkatesan, Rajkumar., Farris, Paul and Wilcox, Ronald T. <br/><br/>
Cutting-Edge Marketing Analytics : 
Real World Cases and Data Sets for Hands on Learning  
 - New Delhi  Pearson Education Ltd   2015 
 - 300 
<br/><br/><label>ISBN: </label>9780133552522 
<br/><br/><label>Publisher. No.: </label> Vidyarthi Books  
<br/><br/><label>Subjects--Personal Names: </label> Big Data Analytics 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big Data Analytics