TY  - BOOK
AU  - Venkatesan, Rajkumar., Farris, Paul and Wilcox, Ronald T.
TI  - Cutting-Edge Marketing Analytics
PY  - 2015///
CY  - New York
PB  - Pearson Education Ltd 
KW  -  
KW  - Big Data Analytics
N1  - 009623
ER  -