Venkatesan, Rajkumar., Farris, Paul and Wilcox, Ronald T. <br/><br/>
Cutting-Edge Marketing Analytics 
Real World Cases and Data Sets for Hands on Learning 
 - New York  Pearson Education Ltd   2015 
 - 300 
<br/><br/> 009623 
<br/><br/><label>Publisher. No.: </label> Vidyarthi Books  
<br/><br/><label>Subjects--Personal Names: </label> Big Data Analytics 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big Data Analytics