Kung, Lucy <br/><br/>
Strategic Management in the Media 
From Theory to Practice 
 - london  Sage Publications Ltd  2008 
 - 248 
<br/><br/> 008360 
<br/><br/><label>Publisher. No.: </label> Kiran Book House 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication