McDowell, Walter and Batten, Alan <br/><br/>
Branding TV 
Principles & Practices 
 - London  Elsevier  2005 
 - 158 
<br/><br/> 002988 
<br/><br/><label>Publisher. No.: </label> Ell Enn Books 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication