Ries, Ali and Trout, Jack <br/><br/>
The Marketing Classic Positioning 
The Battle for Your Mind 
 - New York  Warner Books  1981 
 - 214 
<br/><br/> 006990 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication