Belch, George E. and Belch, Michael A. <br/><br/>
Advertising and Promotion 

 - 6 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  1990 
 - 778 
<br/><br/> 083978 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication