Belch George E. and Belch Michael A. <br/><br/>
Advertising and Promotion 

 - 9 
 - New Delhi  McGraw Hill Education (India) Private Limited  2013 
 - 1016 
<br/><br/> 009461 
<br/><br/><label>Publisher. No.: </label> Kiran Book Centre 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication