Mohan, Manendra <br/><br/>
Advertising Management 
Concepts and Cases 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  1989 
 - 418 
<br/><br/> 002690 
<br/><br/><label>Publisher. No.: </label> Seekay Book Sellers 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication