TY  - BOOK
AU  - McClure, Leslei W. and Fulton, Paul C.
TI  - Advertising in the Printed Media
PY  - 1964///
CY  - New York
PB  - The Macmillan Company/ Collier-Macmillan Limited 
KW  -  
KW  - MA Journalism and Communication
N1  - 006945
ER  -