Vilanilam, J.V. and Varghese, A.K. <br/><br/>
Advertising Basics! 
a resourse guide for beginners  
 - New Delhi  Response Books   2004 
 - 200 
<br/><br/> 008027 
<br/><br/><label>Publisher. No.: </label> Panima Book Distributors 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication