Baran, Stanley J. and Davis, Dennis K. <br/><br/>
Mass Communication Theory 
Foundations, Ferment, and Future  
 - 7 
 - New Delhi  Cengage Learning  2015 
 - 408 
<br/><br/> 009006 
<br/><br/><label>Publisher. No.: </label> Kiran Book Centre 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication