Wilcox, Dennis, L., Ault, Phillip, H., and Agee, Warren, K. <br/><br/>
Public Relations : 
Strategies and Tactics  
 - USA  Harper Collins College Publishers  1995 
 - 696 
<br/><br/><label>Publisher. No.: </label> College Book House 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism and Communication