Tungate, Mark <br/><br/>
Media Monoliths 
How great media brands thrive and survive 
 - London  Kogan Page  2004 
 - 261 
<br/><br/> 008405 
<br/><br/><label>Publisher. No.: </label> Mysore Book House 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication