TY  - BOOK
AU  - Venkatesan, Rajkumar., Farris, Paul and Wilcox. Ronald T.
TI  - Cutting-Edge Marketing Analytics
PY  - 2015///
CY  - New Jersey
PB  - Peasron India Education Services Pvt. Ltd. 
KW  -  
KW  - Big Data Analytics
N1  - 082997
ER  -