Pont, Simon <br/><br/>
The Better Mousetrap 
Brand Invention in a Media Democracy 
 - New Delhi  Kogan Page Limited  2013 
 - 285 
<br/><br/> 010006 
<br/><br/><label>Publisher. No.: </label> Kiran Book Centre 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication