TY  - BOOK
AU  - Arens, William F. Weigold, Michael F. and Arens, Christain
TI  - Contemporary advertising and Integrated Marketing Communications
PY  - 2009///
CY  - New Jersey
PB  - McGraw-Hill Irwin
KW  -  
KW  - MA Journalism and Communication
N1  - 010012
ER  -