Smith, P.R. and Zook, Ze <br/><br/>
Marketing Communications 
Integrating offline and online with social media 
 - 5 
 - London  Kogan Page Limited  1993 
 - 469 
<br/><br/> 008355 
<br/><br/><label>Publisher. No.: </label> Kiran Book House 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication