Phatak, Yogeshwari, and Jarolia, Deepak <br/><br/>
Value Creation for Competitive Differentiation : 
Emerging Trends in HRM and Marketing 
 - New Delhi  Prestige Institute of Management and Research  2011 
 - 325 
<br/><br/><label>ISBN: </label>9788174469281 
<br/><br/><label>Publisher. No.: </label> ACM Trading India Pvt Ltd 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Value Creation for Competitive Differentiation