Kazmi, S. H. H., and Mahajan, J. P. <br/><br/>
Principles of Marketing  

 - New Delhi  Excel Books  2012 
 - 359 
<br/><br/><label>ISBN: </label>9789350620595 
<br/><br/><label>Publisher. No.: </label> ACM Trading India Pvt Ltd 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing