Kotler, Philip, and Armstrong, Gary <br/><br/>
Principles of Marketing 

 - Chennai  Pearson India Education Services Pvt. Ltd.  2016 
 - 732 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Publisher. No.: </label> Infact Book Home Pvt Ltd 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of Marketing