Pradhan, Debasis <br/><br/>
Marketing Management : 
A Case Book 
 - New Delhi  Cengage Learning India Pvt. Ltd  2012 
 - 309 
<br/><br/><label>ISBN: </label>9788131515600 
<br/><br/><label>Publisher. No.: </label> Infact Book Home Pvt Ltd 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management