Ramaswamy, V. S., and Namakumari, S. <br/><br/>
Marketing Management : 
Global Perspective Indian Context 
 - 5th 
 - New Delhi  McGraw Hill Education (India) Private Limited  1990 
 - 788 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Publisher. No.: </label> Intach Book Home Pvt Ltd 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management