Pillai, R. S. N., Bagavathi, and Kala, S. <br/><br/>
Marketing Management 

 - New Delhi  S. Chand & Company Pvt. Ltd.  2016 
 - 545 
<br/><br/><label>ISBN: </label>9788121932448 
<br/><br/><label>Publisher. No.: </label> Sriranga Publishers and Distributors 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management