Saxena, Rajan <br/><br/>
Marketing Management 

 - 5th 
 - New Delhi  McGraw Hill Education (India) Private Limited  2016 
 - 816 
<br/><br/><label>ISBN: </label>9789339223304 
<br/><br/><label>Publisher. No.: </label> Sapna Book House 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management