Kotler, Philip, and Keller, Kevin Lane <br/><br/>
Marketing Management 

 - 15th 
 - Chennai  Pearson India Education Services Pvt. Ltd.  2016 
 - 756 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Publisher. No.: </label> Sapna Book House 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management