Sontakki, C. N., Gupta, Neeti, and Gupta, Anuj <br/><br/>
Marketing Management : 
for BBA 4th semester students  
 - Ludhiana  Kalyani Publishers   2014 
 - 16.5 
<br/><br/><label>ISBN: </label>9789327258172 
<br/><br/><label>Publisher. No.: </label> A. K. Enterprises 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management