Etzel, Michael, J., and Others <br/><br/>
Marketing 

 - 14th 
 - New Delhi  McGraw Hill Education (India) Private Limited  2007 
 - 880 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Publisher. No.: </label> SLN Enterprises 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing