Nair, Suja, R. <br/><br/>
Consumer Behaviour in Indian Perspective : 
Text and Cases 
 - 2nd 
 - Mumbai  Himalaya Publishing House  2001 
 - 632 
<br/><br/><label>ISBN: </label>9789350974995 
<br/><br/><label>Publisher. No.: </label> Himalaya Publications Bangalore 
<br/><br/><label>Subjects--Personal Names: </label> BCom 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour