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Marketing Accountability : How to measure marketing effectiveness

By: McDonald, Malcolm and Mouncey, Peter Material type: Text

TextPublisher number: SPS Books DistributorsPublication details: London KoganPage 2009Description: 293ISBN: 9780749453862Subject(s): Commerce | CommerceDDC classification: 658.8072 MCD

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Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode	Item holds
Reference Book	Arrupe Library and Information Centre	Reference Section Shelf 65 Row 3	658.8072 MCD (Browse shelf(Opens below))	Not for loan	FOR REFERERENCE ONLY, NOT FOR CHECKOUT		091300

Total holds: 0

16/07/2019 091300

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