Advertising Management Concepts and Cases
Material type:
TextPublisher number: Seekay Book SellersPublication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1989Description: 418Subject(s): MA Journalism and Communication | MA Journalism and Communication
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Arrupe Library and Information Centre | 659.1 MOH (Browse shelf(Opens below)) | Available | 083943 |
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| 659.1 KUN Strategic Management in the Media | 659.1 LAL Fundamentals of Advertising: Basic Theory and Concepts | 659.1 LIT Advertising | 659.1 MOH Advertising Management | 659.1 MOH Advertising Management: Concepts and Cases | 659.1 OGI Ogilvy on Advertising | 659.1 OGI Ogilvy on Advertising |
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083943 18/07/2011
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