Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 48254
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190515155136.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 190515|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
100 ## - HEADING--PERSONAL NAME
- Personal name: Kotler, Philip and Keller, Kevin Lane
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt): Kotler, Philip and Keller, Kevin Lane, Marketing Management, 2016