Advertising Management (Record no. 160162)

MARC details
000 -LEADER
fixed length control field 00600nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250515155747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250514b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356065130
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Vasisht Lending Library
Bill No VLL008/2024-25
Bill Date 19/03/2025
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra Rajeev, Aaker David A and Myers John G
9 (RLIN) 172489
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tamilnadu,
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 540 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date due Date last checked out
          Arrupe Library and Information Centre Arrupe Library and Information Centre 14/05/2025 825.00 659.1 BAT 104158 14/05/2025 14/05/2025 Books      
          Arrupe Library and Information Centre Arrupe Library and Information Centre 14/05/2025 825.00 659.1 BAT 104159 20/06/2025 14/05/2025 Books 1 04/07/2025 20/06/2025