Marketing Communications: Integrating Offline and Online with Social Media (Record no. 157886)

MARC details
000 -LEADER
fixed length control field 00571nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240202152536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240202b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461935
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Kiran Book Centre
Bill No 149/23-24
Bill Date 27/01/2024
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P R & Zook, Ze,
9 (RLIN) 170776
245 ## - TITLE STATEMENT
Title Marketing Communications: Integrating Offline and Online with Social Media
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 483 p.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note 02/02/2024
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 02/02/2024 5629.00   658.8 SMI 100745 02/02/2024 02/02/2024 Reference Book