Advertising: Principles and Practice (Record no. 157554)
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000 -LEADER | |
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fixed length control field | 00495nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230925103123.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230925b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780135978818 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SJCLIB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | William Wells and others.. |
9 (RLIN) | 170530 |
245 ## - TITLE STATEMENT | |
Title | Advertising: Principles and Practice |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 731 p. |
500 ## - GENERAL NOTE | |
General note | Donated by Divya Khanna |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Donated Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Arrupe Library and Information Centre | Arrupe Library and Information Centre | 25/09/2023 | 659.1 WEL | 100378 | 25/09/2023 | 25/09/2023 | Donated Books |