Consumer Behavior and Marketing Strategy (Record no. 157547)

MARC details
000 -LEADER
fixed length control field 00509nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230925095343.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230925b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256261905
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J. and Olson, Jerry.
9 (RLIN) 170527
245 ## - TITLE STATEMENT
Title Consumer Behavior and Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 545 p.
500 ## - GENERAL NOTE
General note Donated by Divya Khanna
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 25/09/2023   658.8342 PET 100371 25/09/2023 25/09/2023 Donated Books