The Future Of Advertising : (Record no. 157537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230923154737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070598386 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SJCLIB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cappo, Joe |
| 9 (RLIN) | 170485 |
| 245 ## - TITLE STATEMENT | |
| Title | The Future Of Advertising : |
| Remainder of title | New Media, New Clients, New Consumers in the Post-Television Era. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | Tata NcGeaw Hill Education, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260 p. |
| 500 ## - GENERAL NOTE | |
| General note | Donated by Divya Khanna |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Donated Books |
No items available.