Advertising Management: (Record no. 156859)

MARC details
000 -LEADER
fixed length control field 00589nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230708091007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230708b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074517802
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Mahendra
9 (RLIN) 169936
245 ## - TITLE STATEMENT
Title Advertising Management:
Remainder of title Concepts and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 418 p.
500 ## - GENERAL NOTE
General note SJEC Books Transferred to SJU Library as on 5th June 2023
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 08/07/2023 350.00 1 1 659.1 MOH 099536 12/02/2024 09/01/2024 08/07/2023 Books